At the ESPN Upfront on May 17, intended to lure new advertisers to and have current marketing partners expand around the network's upcoming schedule, a packed house at the Best Buy Theater in New York was witness to some of both.
The sound bite coming out of ESPN's coverage of the first round of this year's NFL Draft seemed to make sense. Ratings for ESPN's prime time TV draft coverage fell 17% from last year's event. Chalk it up to the damper that the NFL Lockout has had on creating interest in the Draft, right?
Fellow sports fans can represent the most trusted and basic form of social media and viral marketing. Those who were watching ESPN rather than CNN late last Sunday night (May 1), saw this first hand, as word of Osama Bin Laden's demise cascaded from section to section of Citizens Bank Park.
Marketers that use event marketing but do not integrate social and digital channels of communication are missing the proverbial boat.