To be successful in this digital media age, you need to be as much a quick-to-learn, creative marketer as a highly experienced editorial mind. Go get 'em.
If you are a company not officially affiliated with the National Collegiate Athletic Association, be very careful what you say in marketing campaigns. Now that NCAA Division I Men's Basketball Tournament is underway, watchdogs at the NCAA are being especially vigilant in how marketers are trying to crash what has become one of the most-watched, and most-financially seductive, sports parties of the year.
While consumers may think they are indifferent to Olympic sponsorships, their behavior, in fact, suggests the contrary.
Here is what we all need to remember when thinking about measuring the impact of our sports marketing investments.
All in all, I think you would argue that these games have been a success and something that NBC desperately needed. So, with Vancouver now a fond memory, there are some questions facing the media world this morning.