Results for March 2010

How To Get The Most Out Of Local Sports Content Posted by Dave Finocchio on Mar 30, 11:01 AM

To be successful in this digital media age, you need to be as much a quick-to-learn, creative marketer as a highly experienced editorial mind. Go get 'em.» 0 Comments

Hoopla Over March Madness Marketing Posted by Barry Janoff on Mar 23, 9:33 AM

If you are a company not officially affiliated with the National Collegiate Athletic Association, be very careful what you say in marketing campaigns. Now that NCAA Division I Men's Basketball Tournament is underway, watchdogs at the NCAA are being especially vigilant in how marketers are trying to crash what has become one of the most-watched, and most-financially seductive, sports parties of the year.» 0 Comments

Do Consumers' Actions Speak Louder Than Their Words? Posted by Ove Haxthausen on Mar 16, 9:51 AM

While consumers may think they are indifferent to Olympic sponsorships, their behavior, in fact, suggests the contrary.» 0 Comments

The Lamp Post Revisited Posted by Jon Last on Mar 9, 9:29 AM

Here is what we all need to remember when thinking about measuring the impact of our sports marketing investments.» 0 Comments

Olympics -- Slapshot In The Arm For The Peacock Network? Posted by Larry Mann on Mar 2, 10:13 AM

All in all, I think you would argue that these games have been a success and something that NBC desperately needed. So, with Vancouver now a fond memory, there are some questions facing the media world this morning.» 0 Comments