This is the perfect time for sponsors and agencies to start forging improved business relationships. For their part, agencies and companies should adopt these six tips as standard operating procedure.» 0 Comments
You may not see it, but gender blindness is everywhere you look in sports marketing. Case in point: The NFL just signed a multi-year deal with Procter & Gamble, making more than a dozen of the CPG company's brands an "official locker room product of the NFL."» 0 Comments
As sports property holders and their agencies face louder and more incessant demands from sponsors/partners to demonstrate return on their marketing investment, it becomes all too easy to fall into the commoditization trap that has become so prevalent in ROI research today.» 0 Comments
As with any marketing tool though, proper insights, holistic planning and implementation rigor are required to maximize the results and ensure that a sponsorship is maximized and truly lives as part of the overall plan, not in a silo. Here are 10 guidelines.» 0 Comments
