Are you over-targeting in mobile?
- by Mark Walsh @markfwal, May 14, 2012
MindShare’s Brian Stoller suggests marketers may be going overboard when it comes to targeting in mobile at the expense of reaching a wider audience. He noted Google and its AdMob mobile ad network will often advise advertisers not to target beyond one or criteria for mobile campaigns. Stoller said companies also focus too much on location rather than context. Instead of just trying to target somone wherever they go, consider the context of where they’re at so any message or offer isn’t wasted.
Where is the rest of this article? I was hoping that Brian Stoller was going to bash Admob and Google...but no such luck. Boo!!!
Brian Stoller would never bash anyone; not his style. But he would agree that the article is light. There is certainly a deeper story here that deserves to be explored. NOTE: It was Craig Weinberg who was on stage, filling in for me (Brian Stoller). But I endorse Craig's comments.