Location Key To Digital Signage Success
Retailers have all sorts of options these days for digital out-of-home displays, but where exactly should stores put the screens? Close to eye level and within arms’ reach of the product being advertised, say signage executives. Another good place is anywhere consumers need to wait for a while, such as bank lobbies.
What locations to avoid? “Hanging the screens in the middle of an aisle above eye level,” according to Digital Signage Today.