Stalk and Flow In Social

Noah Brier of social media marketing firm Percolate distinguishes between two types of social content: “stalk” and “flow.” The former is more ambitious material—a high-quality video or longer-form written piece—a brand might post on a weekly or quarterly basis. Flow refers to content produced on a more continous basis—links, polls-to keep people engaged between the stalk postings. He added that most brands lean toward only post higher level content quarterly.