Initiative's Pahade: "I don't even know what digital means anymore."

Okay, so that was a paraphrase. Pahade actually said, “We talk about all things digital, I don’t even know what that means anymore.”

His point was it’s not just about “new media anymore,” because all media is new – and digital now . “It’s about how do we create new marketing solutions.”

The trick he said is to figure out how to capture one of the long-term branding and marketing goals within programmatic trading.”

Without that, Pahade told OMMA RTB attendees that the RTB marketplace won’t ever scale the way its proponents believe it will.

“Otherwise, I don’t think we’re going to move the needle as fast as people in this room want it to move,” he said.

Recommend (1) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.