• by Joe Mandese  @mp_joemandese, May 16, 2012

It’s all in the eye of the beholder, Roy Chung, associate director of emerging solutions for Publicis’ VivaKi Nerve Center said during the mobile panel at OMMA RTB.

And that might require changing the lens that advertisers and agencies historically have used to define quality inventory with other media, like say TV, where a high-rated TV program might have been the standard.

These days, he said, quality inventory in mobile media may be popular apps like “Draw Something” or “Angry Birds.”