• by Joe Mandese  @mp_joemandese, May 17, 2012

That’s what Steve Kerho, senior vice president-analytics, media & marketing organization at Omnicom’s Organic unit predicted at the end of the “Nothing But Gross” panel at OMMA Video today.

In case you didn’t get it, Kerho was referring to the fact that online video has its “newfronts” going on, even as TV has its upfronts going on, and ultimately, he says, it all has to come together. So what better term than the onefront. After all, it’s all a front.