Commentary
News, Information and Search
- by Jack Loechner , Staff Writer @mp_research, November 11, 2003
Almost everybody searches, eBay and Amazon reap the results, news and weather are important to some, but home and fashion gets the least attention in the last two weeks of October.
| Top 10 Online News & Information Destinations | ||
| Brand or Channel | Unique Audience (000) | Active Reach (%) |
| AOL News | 6,384 | 6.4 |
| About Network | 6,065 | 6.08 |
| Yahoo! News | 5,212 | 5.22 |
| Weather Channel | 5,202 | 5.21 |
| WeatherBug.com | 4,698 | 4.71 |
| MSNBC | 4,622 | 4.63 |
| CNN | 4,559 | 4.57 |
| Yahoo! Get Local | 3,387 | 3.39 |
| Time Inc Publications | 2,412 | 2.42 |
| NYTimes.com | 2,127 | 2.13 |
| Top 10 Online Search Engines/Portals & Communities | ||
| Destinations Brand or Channel | Unique Audience (000) | Active Reach (%) |
| MSN | 44,457 | 44.55 |
| Yahoo! | 42,038 | 42.13 |
| AOL | 37,683 | 37.76 |
| 19,410 | 19.45 | |
| Lycos Network | 8,123 | 8.14 |
| Netscape | 6,546 | 6.56 |
| AT&T | 3,351 | 3.36 |
| My Way | 2,874 | 2.88 |
| Ask Jeeves | 2,803 | 2.81 |
| iWon | 2,695 | 2.7 |
Source: Nielsen//NetRatings
Week ending Oct. 26, 2003
US, Home
| Top 10 Online Home & Fashion Destinations | ||
| Brand or Channel | Unique Audience (000) | Active Reach (%) |
| eBay Home | 2,287 | 2.29 |
| eBay Clothing, Shoes & Acc | 1,809 | 1.81 |
| Food Network | 1,014 | 1.01 |
| Realtor.com | 882 | 0.88 |
| JC Penney | 867 | 0.87 |
| eBay Jewelry and Watches | 806 | 0.81 |
| The Home Depot | 678 | 0.68 |
| Lowe's | 621 | 0.62 |
| Kraft Food & Cooking | 602 | 0.6 |
| Allrecipes | 563 | 0.56 |
| Top 10 Online Multi-category Commerce Destinations | ||
| Brand or Channel | Unique Audience (000) | Active Reach (%) |
| eBay | 15,400 | 15.4 |
| Amazon | 7,118 | 7.12 |
| Yahoo! Shopping | 3,327 | 3.33 |
| AOL Shopping | 1,949 | 1.95 |
| Shopping.com | 1,867 | 1.87 |
| Wal-Mart Stores | 1,858 | 1.86 |
| Target | 1,501 | 1.5 |
| Bizrate.com | 1,179 | 1.18 |
| QVC | 952 | 0.95 |
| MSN Shopping | 920 | 0.92 |
Source: Nielsen//NetRatings
Week ending Oct. 19, 2003
US, Home
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.