Expanding its daily mobile traffic by 10%, local mobile content and ad platform Verve Wireless announced a number of additional media partners this week. The mobile sites and apps for NBC-owned TV stations, Digital First Media, Hearst Newspapers and Hoak Media will now run on Verve. The company provides publishing tools and ad management for over 3,500 local publishers that reach 94 million uniques each month.
Verve says that it currently serves 6 billion impressions a month and expects its inventory to double in the next six months, partly as a result of these new deals. Individual publishers use their own sales force to bring local advertisers onto mobile programs, and Verve’s sales force adds large national clients.
Digital First Media encompasses the Journal Register Company and the Media News Group. NBC Owned Television Stations include 10 stations in major metro areas like San Francisco, New York, Los Angeles and Chicago. Dallas-based Hoak owns more than a dozen TV stations throughout Colorado, Texas, Nebraska and the Dakotas. Hearst owns 15 daily newspapers, including the Houston Chronicle and San Francisco Chronicle.