Target Takes Shopkick Nationwide
Target said today it’s expanding its adoption of the shopkick mobile service to stores nationwide following a test launch in seven cities last year. Users of the shopkick app can earn points for shopping at Target that can be redeemed for awards including Target gift cards, Facebook credits and iTunes downloads.
People earn points, or “kicks” automatically as soon as they enter a participating store. As they shop, they have the chance to earn additional kicks by using the shopkick app to scan products from cleaning supplies to electronics and toys. Users can also redeem kicks for special in-store deals like coupons and discounts.
Target said the shopkick app complemented its existing loyalty programs. Other shopkick retail partners include Macy’s, American Eagle Outfitters, Best Buy and Old Navy. After launching the app in August 2010, shopkick says more than 3 million people have used it.