P&G Restructures Marcomms

Marketing Week , Thursday, May 24, 2012 9:25 AM
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In an effort to boost marketing efficiencies by $1 billion, P&G is fusing its global communications function with marketing under the stewardship of global marketing chief Marc Pritchard to build more integrated brand activity. The shift towards a global “communications” division will see greater emphasis placed on communications’ role in brand building and social engagement. The unit will include brand PR, customer services, social media and media relations.

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