Apple Promotes Some Lucky Apps

by , May 25, 2012, 12:15 PM
  • Comment
  • Recommend (2)
Subscribe to Around the Net In Online Marketing


Coinciding with the rise of mobile, media brands are increasingly relying on apps to reach consumers. Giving some publishers a leg up, Apple has introduced “Editors’ choice” and a free “App of the week” on its Mac App Store and iTunes. “Apparently we weren't the only ones excited about the release of Cobook, as today Apple began promoting the intelligent contact manager on the Mac App Store with its new ‘editors' choice’ branding,” The Verge reports.

“This marks the first instance of the labeling, which has also been extended to Facebook Camera,Extreme SkaterAir Mail, and Sketchbook Ink for iOS. As The Verge notes, competing services like the Amazon Appstore regularly offer apps for free or at a heavy discount, promotional pricing for iOS and Mac apps have historically been left to developers or publishers to decide.

It’s not yet entirely clear who covers the discount for each promoted app, but Apple is clearly taking on some of the financial responsibility to promote its app platforms. Adds The Verge: “The company is also offering Cut the Rope: Experiments as a free download for a limited time as part of its ongoing ‘app of the week’ series, making it the first paid app to be discounted completely as part of a standalone Apple promotion.”

Be the first to comment on "Apple Promotes Some Lucky Apps"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Online Marketing Articles

  • Cheaper Nook's Getting Web Browsers, Email  

    Nook Simple Touch, Barnes & Noble’s inexpensive line of e-readers, is getting a Web browser and ...

  • Foursquare Gets $41M In Private Equity  

    Giving itself more time to grow and mature as a business, Foursquare just took $41 million ...

  • Google Unveils Google Keep App  

    Confirming earlier reports, Google on Thursday unveiled a new note-taking app named Google Keep. But, despite ...

  • Nexflix Friends Facebook  

    In what Web watchers are calling a long-overdue integration, Netflix has finally tapped Facebook to offer ...

  • Mason Out At Groupon  

    Andrew Mason is out at Groupon. Yes, after another disappointing quarter -- which sent the deal ...

  • Groupon Loses Market Value  

    In the surest sign yet that the once-booming daily-deal space has busted, Groupon lost a quarter ...

  • Foursquare To Take Credit, Debit Cards  

    In conjunction with its check-in deals program, Foursquare will now accept Visa, Mastercard and debit cards. ...

  • Pinterest Valued At $2.5B  

    Social scrapbooking sensation Pinterest has secured $200 million at a valuation of $2.5 billion. “There have ...

  • HP To Adopt Google's Android System  

    Reshaping the mobile landscape, Hewlett-Packard reportedly plans to adopt Google’s Android operating system to run a ...

  • Amazon Creating App Currency  

    Amazon on Tuesday unveiled a virtual currency for Kindle Fire owners to purchase apps and games, ...

» Around the Net In Online Marketing Archives