DirecTV Names York Chief Content Officer

Dan-YorkDirecTV has made a major change regarding the crucial position of its top programming executive.

Former AT&T and InDemand executive Dan York will take a new position as executive vice president of programming and chief content officer. He replaces Derek Chang, EVP of content strategy and development, who will leave at the end of the year.

"We understand Derek's desire to take his career in a different direction, but I personally appreciate his advice and guidance," stated Mike White, president, CEO of DirectTV, "and his willingness to work with me on a thoughtful transition."

Like other TV/video programming services, DirecTV has continually battled with TV/cable network and content owners over rising programming rates, a topic on which Chang has been vocal.

York will take over his post in July. Chang had been with the satellite programming service since 2006.

White credits York with being a key member in building AT&T’s U-verse video platform, where he was president of content and advertising for AT&T. York was involved in decisions including distribution, marketing, acquisition of linear programming deals, video-on-demand, pay-per-view and sports programming. AT&T’s U-verse grew to more than $9 billion in annualized revenue.

York most recently was head of programming and development for In Demand Networks, the video-on-demand and pay-per view operator. He also worked at HBO, managing the distribution, marketing, sponsorship, and select content acquisitions and programming operations for HBO's Sports PPV business.

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