DirecTV Names York Chief Content Officer
DirecTV has made a major change regarding the crucial position of its top programming executive.
Former AT&T and InDemand executive Dan York will take a new position as executive vice president of programming and chief content officer. He replaces Derek Chang, EVP of content strategy and development, who will leave at the end of the year.
"We understand Derek's desire to take his career in a different direction, but I personally appreciate his advice and guidance," stated Mike White, president, CEO of DirectTV, "and his willingness to work with me on a thoughtful transition."
Like other TV/video programming services, DirecTV has continually battled with TV/cable network and content owners over rising programming rates, a topic on which Chang has been vocal.
York will take over his post in July. Chang had been with the satellite programming service since 2006.
White credits York with being a key member in building AT&T’s U-verse video platform, where he was president of content and advertising for AT&T. York was involved in decisions including distribution, marketing, acquisition of linear programming deals, video-on-demand, pay-per-view and sports programming. AT&T’s U-verse grew to more than $9 billion in annualized revenue.
York most recently was head of programming and development for In Demand Networks, the video-on-demand and pay-per view operator. He also worked at HBO, managing the distribution, marketing, sponsorship, and select content acquisitions and programming operations for HBO's Sports PPV business.
Recent MediaDailyNews Articles
-
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television, finished its spring edition pretty close to where ... -
Motorola HIres Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' MySpace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ...
Be the first to comment on "DirecTV Names York Chief Content Officer"
Leave a Comment