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Recent Around the Net In Brand Marketing Articles

• Marchionne Mea Culpa  May 22, 8:05 a.m.
  Fiat-Chrysler CEO Sergio Marchionne has apologized to Italian-Americans for using the term “wop” during a press ...
• Nike Rolls Out New Jerseys For Team England  May 22, 8:05 a.m.
  England's Three Lions team is the Nike Swoosh on their new home uniforms. England used to ...
• ComforPedic Campaign Says Sleep Keeps You Bright  May 22, 8:05 a.m.
  Simmons' ComforPedic mattress brand is getting its first national ad campaign, with TV spots featuring walls ...
• Eminem In Suit Against Facebook Over Ads  May 22, 8:05 a.m.
  Eminem's song publisher is suing Facebook and its ad agency, claiming they infringed the Detroit rapper's ...
• IBM's Watson Supercomputer As Marketing Consultant  May 22, 8:05 a.m.
  At the IBM Smarter Commerce Global Summit in Nashville this week, IBM plans to launch the ...
• Nutella Shuts Fan Site, Opens Social Media Nightmare   May 22, 8:05 a.m.
  Brands as disparate as Coca-Cola and Marmite embraced fan sites. Nutella maker Ferrero’s has gone the ...
• Macy's New Campaign  May 21, 8:05 a.m.
  Macy’s is rolling out Americana in a new marketing campaign throughout 850 stores that encircles Independence ...
• Barbie Is Househunting  May 21, 8:05 a.m.
  Toymaker Mattel has hired a team of interior designers to create three “dream houses” — in ...
• Forget Flicks, U.S. Will Export Machinery   May 21, 8:05 a.m.
  Crappy movies will not be the main U.S. export in coming years. The good news for ...
• Darden Testing New Bar Concept  May 21, 8:05 a.m.
  Darden Restaurants Inc. is testing a new bar concept called Atrium that serves a dual-branded Olive ...