News Brief

Wild Turkey Partners With Troops-Support Nonprofit

Wild Turkey Bourbon has formed a multi-faceted partnership with Operation Once In A Lifetime (OOIAL), a noprofit that provides support for U.S. service members and their families.

This summer, the brand (nicknamed "Whiskey Tango" on military bases) is launching an integrated fund-raising campaign includig special packaging on some Wild Turkey products, mobile and online activations and in-store displays.  

In addition, Wild Turkey is working with OOIAL to create "unique, customized" experiences for U.S. soldiers. That program kicked off with the brand hosting five soldiers for a two-day trip to its distillery in Lawrenceburg, Kentucky.  

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1 comment about "Wild Turkey Partners With Troops-Support Nonprofit".
  1. Paula Lynn from Who Else Unlimited , May 31, 2012 at 4:06 p.m.
    What's a life worth ? Alcoholism is one of the major problems veterans and their families experience. What price "hosting five soldiers for a two-da trip to its distillery" ?