News Brief
Wild Turkey Partners With Troops-Support Nonprofit
May 30, 2012, 1:45 PM
Wild Turkey Bourbon has formed a multi-faceted partnership with Operation Once In A Lifetime (OOIAL), a noprofit that provides support for U.S. service members and their families.
This summer, the brand (nicknamed "Whiskey Tango" on military bases) is launching an integrated fund-raising campaign includig special packaging on some Wild Turkey products, mobile and online activations and in-store displays.
In addition, Wild Turkey is working with OOIAL to create "unique, customized" experiences for U.S. soldiers. That program kicked off with the brand hosting five soldiers for a two-day trip to its distillery in Lawrenceburg, Kentucky.
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