Nielsen Set To Expand TV Universe

The number of television households in the U.S has grown to an estimated 108,400,000, according to revised TV universe estimates released this week by Nielsen Media Research. The new estimates, which take effect with the week of Sept. 1-7, meaning each national rating point will represent one percent of the total, or 1,084,000 TV households.

While the total universe is expanding, certain demographics - mainly younger ones - continue to decline. The percentage of children 2-11 in the TV universe declines to 14.3% from 14.7% during the 2002-03 season. The percentage of teens 12-17 dips to 8.9% from 9.1%.

The calculations are derived from an analysis of data from several sources, including Claritas, the United States Census Bureau and Nielsen's own research samples.

New TV Universe Estimates


Demographic 2001-2002 2002-2003 2003-2004
Households 105,500,000 106,700,000 108,400,000
Persons 2+ 269,880,000 272,040,000 275,580,000
Women 18+ 107,070,000 108,190,000 109,860,000
Men 18+ 98,560,000 99,020,000 101,540,000
Teens 12-17 23,520,000 24,840,000 24,700,000
Children 2-11 40,730,000 39,990,000 39,480,000

Source: Nielsen Media Research

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