Memphis Launches Billboard Campaign
Memphis is targeting vacationers and former city residents alike with a $350,000 regional out-of-home campaign.
The red and black billboards read, "Take it to the bridge. Memphis: The Comeback." They are aimed at enticing vacationers to visit Memphis and former residents to come home,
In addition to Nashville, the billboards are located in St. Louis, Little Rock and Jackson, Miss.
The campaign is being financed by the Memphis Convention and Visitors Bureau. --Tanya Irwin