• by Erik Sass  @eriksass1, May 31, 2012

Dwell, New York Join Forces For Design Festival

New York City has all the other weeks-- Fashion Week, Advertising Week, Internet Week -- so why not a design week? That seems to be the idea behind the partnership between Dwell and New York, which includes a week-long design festival celebrating New York scheduled for October 1-7.

The Dwell-New York design festival is part of a larger project to highlight architecture and design, with the American Institute of Architects declaring October “Archtober.” Festival events will include home tours in Manhattan and Brooklyn on the weekend of October 5, talks and other educational opportunities.

The magazines’ editorial staffs, led by Dwell’s Amanda Dameron and New York’s Wendy Goodman, are producing an as-yet-unnamed co-branded publication in honor of the festival, including designer profiles, unique projects, sneak peeks of the home tours and a festival guide. This special, co-branded issue will be sent to 150,000 subscribers of both magazines, polybagged with Dwell’s October issue and New York’s Sept. 24 issue. Advertising and sponsorships will be sold by both organizations; Grohe is already on board as official sponsor.

The New York events are part of a long-planned bicoastal expansion for Dwell, which hosts "Dwell on Design" in Los Angeles each June. It’s also a logical expansion for New York, which recently launched a stand-alone magazine devote to architecture and design, New York Design Hunting.

More Magazine Grilling Apps

Summer is the time for BBQ, and food magazines are unveiling grilling cookbook apps. The latest offering comes from Parade’s newspaper-distributed food magazine, Dash, along with Conde Nast sister publications Bon Appetit, Gourmet, and Epicurious. Grillmasters can download the “2012 Easy Summer Grilling Guide” for free. 

Every Day with Rachael Ray recently unveiled free mini-cookbooks devoted to the art of the grill, “The Summer Grilling Hot List” and “Grill-Out Faves” -- marking the first time the magazine has ever made recipes available this way. Also Meredith’s EatingWell announced the launch of a new mobile app, “Recipes 2 Go,” sponsored by Pfizer’s Lipitor, used for cholesterol control. The free app, which is available on iPhone, iPod Touch, iPad and Android phones and tablets, offers resources to help consumers manage their heart health.

Shapiro To Editorial Director, In Touch, Life & Style

Jared Shapiro has been named editorial director, news and entertainment, In Touch and Life & Style Weekly. Shapiro has served as executive editor at Life & Style Weekly since he joined Bauer in 2007. Terri White has also been named executive editor at Life & Style Weekly, The appointments come not long after Life & Style Editor in Chief Dan Wakeford was appointed EIC of InTouch, alongside his previous responsibilities. 

Willdorf to Executive Editor, All You

Nina Willdorf has been named executive editor of All You, effective July 2. She is filling the spot vacated by Susan Spencer, who left the company in January to become editor in chief of Woman’s Day. Willdorf was previously editor in chief of Budget Travel.