Computer Maker Lenovo Drives Web Site Revenue Rise Via Product Videos
PC maker Lenovo said it boosted online sales with the addition of product videos to its Web site. Via a partnership with online video technology provider SundaySky, Lenovo integrated 1,300 personalized videos throughout its online product suite earlier this year.
During a two-month test, Lenovo saw a two percent increase in revenue across all products. About five percent of visitors who watched the product videos made purchases. Lenovo and SundaySky also said the videos had an 88 percent viewing completion rate.
Those are impressive numbers because when it comes to online retail, single-digit lifts can significantly impact the bottom line. Lenovo said it has deployed the product videos across its U.S. product catalogue and now plans to add them on its Canadian Web site, and in retargeted advertising later this year.
SundaySky’s technology generates the personalized videos in real-time, serving them up according to the product the consumer is checking out and offering specific price savings and discounts.
SundaySky advises brands making product videos to create them for every product if they can. “Search engines favor video so you can drive traffic to products by creating videos for them,” SundaySky said.