Computer Maker Lenovo Drives Web Site Revenue Rise Via Product Videos
PC maker Lenovo said it boosted online sales with the addition of product videos to its Web site. Via a partnership with online video technology provider SundaySky, Lenovo integrated 1,300 personalized videos throughout its online product suite earlier this year.
During a two-month test, Lenovo saw a two percent increase in revenue across all products. About five percent of visitors who watched the product videos made purchases. Lenovo and SundaySky also said the videos had an 88 percent viewing completion rate.
Those are impressive numbers because when it comes to online retail, single-digit lifts can significantly impact the bottom line. Lenovo said it has deployed the product videos across its U.S. product catalogue and now plans to add them on its Canadian Web site, and in retargeted advertising later this year.
SundaySky’s technology generates the personalized videos in real-time, serving them up according to the product the consumer is checking out and offering specific price savings and discounts.
SundaySky advises brands making product videos to create them for every product if they can. “Search engines favor video so you can drive traffic to products by creating videos for them,” SundaySky said.
Recent Video Daily Articles
-
Worldwide, One in Ten Video Plays Happen on Mobile/Tablets, Ooyala Says June 19, 2:52 p.m.
Ooyala released its Q1 Video Index this week, with more stunning statistics not only about the ...
-
YouTube Videos Don't Have to be THAT Short June 18, 11:35 a.m.
A group of students at Columbia College in Chicago have taken a good, detailed look at ...
-
A New JW Player Is Making Its Push for Mobile Use June 17, 2:45 p.m.
One of the most revealing ways to discover where the online video and advertising business is ...
-
Would You Sing In Front of Your Hometown? June 14, 3:50 p.m.
You could argue that regular everyday people have done more to popularize/legitimize online videos than anybody ...
-
Thwarting Competition Is Just What It's All About June 13, 2:53 p.m.
A nice little eruption occurred at the cable convention in Washington, DC this week about cable ...
-
If New York Mayoral Candidate's YouTube Testimonials Work, Local Campaigns Everywhere Could Change June 12, 3:40 p.m.
Hardly anything that happens first in New York City seems to really relate to anything that ...
-
Online Advertising Is Going Somewhere, But Not Fast June 11, 2 p.m.
I’m thankful for the content providers that tell me I can stop this pre-roll ad right ...
-
What's So Hot About the Internet, The Times Asks June 10, 3:24 p.m.
Sunday’s New York Times Magazine devoted itself to pondering and celebrating inventions. In the introduction, the ...
-
When the First Screen Hands Off to the Second Screen June 7, 3:13 p.m.
You’re watching “NCIS” on CBS and on your tablet, you’re cruising through your Facebook page,when a ...
-
Twofers: What You're Worth and Whether YouTube Is a Good Deal June 6, 3 p.m.
Two fun stories: The “digital video value chain” made a combined $6.3 billion in 2012 revenue, ...
Be the first to comment on "Computer Maker Lenovo Drives Web Site Revenue Rise Via Product Videos"
Leave a Comment