The timing of YouTube advertiser fallout couldn't be worse for the ad-supported long-tail video marketplace, and it couldn't be better for broadcasters, heading into the 2017-18 upfront and "NewFront" advertising marketplace. At press time, an estimated 250 advertisers reportedly have pulled their ads off YouTube due to them running adjacent to "unsafe" content, including hate speech and terrorism-oriented videos. Johnson & Johnson was among the latest big brands to pull the YouTube plug, following big telecommunications advertisers such as AT&T and Verizon.
If Facebook wants to create its own programming, it must first realize there is not really a Facebook crowd. There's a Facebook world. Creating content for such a huge, diverse audience will be tricky.
YouTube advertisers pulling out probably won't harm themselves. Large corporations and advertisers don't like to offend consumers, at least without knowing they are doing it. So when ads turn up fronting anti-Semitic or alt-right content on YouTube, you can understand why advertisers would be upset enough to say something.
Adidas is taking its running shoes and racing after its audience--on digital platforms. That's what its customers are watching
Animoto is introducing a square-format video tool for its Marketing Video Builder, giving small and medium-sized businesses a good way to get their messages seen on mobile devices and social media.
Controversy over how YouTube handles some LGBTQ material has the social video site on its heels. User-generated content also creates user generated heat.
Netflix's "Iron Fist" which debuts today, is being killed by by critics and controversy.
A Reddit user has produced fascinating charts showing how the "most subscribed-to" YouTube channels have evolved since 2006. What a short strange trip it's been.
On Tuesday, Fox introduced a new and improved Fox Now app that will package the Fox network, FX and National Geographic. But isn't it redundant? A consumer can already go to Playstation Vue, DirecTV Now, Sling TV and soon, YouTube TV, to get most or all of of what Fox Now is offering in a new package.
The Writers Guild of America wants to be compensated better by Netflix, etc., despite not knowing who is watching what. Fair compensation from streaming services is the looming issue as the Writers Guild of America begins negotiating new contracts with the alliance of studios that work on the pacts.