• In Praise Of Slacktivism: Even Those Who Just Watch Do-Good Videos Are Making A Difference
    A lot of stupid videos get displayed on YouTube but hundreds of millions of people in 2014 watched all kinds of videos campaigns for everything ranging from ALS research to ending harassment of women on the street. Even if viewing the video is where their involvement ends, COO Sarah Wood points to research that says even that kind of "slactivism" helps.
  • In YouTube 'Comic' Parody, Taylor Swift Is Killed--And Sony Objects
    YouTube parodist Shane Dawson has a problem with Taylor Swift--and Sony. The music publisher arm of Sony convinced YouTube to remove Dawson's parody version of Swift's "Blank Space." Sony argues the parody violates copyright laws. But maybe it's just because it's such a violent video, depicting her murder.
  • Imagining 'Roots' In A YouTube World
    For one week in January, more than 140 million people saw all or parts of the eight-part "Roots" mini-series --that was more than half the population of the United States. All watching at the same time.
  • Report: AAAA Not Happy With IAB's 70% Viewability Standard
    When the IAB said advertisers and publishers will just have to deal with a 70% viewability standard until the problem could be solved, you might have guessed some would say "no way." According to "The Wall Street Journal," it looks like the AAAA's is among the first of the objectors in line.
  • Mumm Tries A Video Campaign That Has You Seeing Double
    A new to the U.S. marketing company is behind a Mumm champagne video on YouTube where the action on your laptop or tablet screen travels over to your smartphone which then becomes a part of the larger video. Got that? The Double Screen experiment is probably harder to explain than it is to do.
  • Break Out The Egg Nog And Watch Some YouTube
    According to Tubular Labs, viewership of YouTube Christmas-themed videos is way up this year over last. It appears watching YouTube Christmas videos is becoming...a Christmas tradition.
  • Challenge To YouTube By Vessel Depends On Subs/Ad Combo
    In a blog to creators, Jason Kilar, the former Hulu CEO, explained that the new Vessel he's heading will charge consumers $2.99 a month, but also present advertising. That dual revenue stream gives Vessel an opportunity to pay more for (better?) content than YouTube.
  • Let's Shoot For 70% Viewability In 2015, IAB Says
    The Interactive Advertising Bureau says in a new report that achieving 100% viewability is "currently unreasonable" but recommends "that in this year of transition, measured impressions be held to a 70% viewability threshold." Right now, industry estimates are that only 30%-40% of ads are viewable, and it's a huge industry black eye.
  • Now It's The User, Not The Screen, Who's Frozen
    According to a new study by Hub Research, the explosion of choice -- and the devices that make it easier to be choosy -- have led to a "significant unmet need: an easier way to discover shows across platforms."
  • Nicely Done (But Pointless?) Lincoln MKC Short Films From Vimeo
    In a collaboration between the Lincoln Motor Company and Vimeo comes the "Live In Your Moment," video project, a collection of short films that sort of feature the Lincoln MKC, but not too much. My questions are: So why are they there? Who would watch them? Why?
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