• Verizon's Mobile Video Service May Be The Game Changer In Your Back Pocket
    Verizon's new mobile video service will entice users by letting them watch free, or at a discount, in return for watching ads. That should be enticing advertisers by collecting a heavily targeted millennial audience. Soon the fun begins.
  • Why Not Just Use The 'A' Word?
    At their worst, on video or in print, naive ads look like really bad knockoffs of legitimate news content. At their best, they look like really good knockoffs of legitimate content. Why can't the industry just call them "advertisements" with some "special" advertisement, and be straight about it?
  • More Than 50% Of All Video Views On Mobile Devices? The Time Is Now, Ooyala Says
    Ooyala's Q1 Global Video Index, out today, says that viewing on mobile devices--smartphones and tablets--now makes up 42% of total online viewing, and should exceed half or more by the third quarter.
  • App Management: Why Hulu's Two-Fer Deal With Showtime Is Smart
    The announcement that Hulu will offer its subscribers a deal to also tack on Showtime's soon-to-debut online service, at a discounted price, sounds right to me. It's one less separate service to pay for, as viewers may start wondering if cord cutting is worth the hasle
  • To Reach Millennials, Video Ads Are Crucial, Says Animoto Study
    For millennials who grew up with the Internet, it is a constant consumer companion, says a new study from Animoto. They habitually check out product videos when they're shopping online and when they're shopping in a store, and even after they bought the product.
  • New Bracket Pro Takes 'Best Of' Lists To A New Level
    Omnigon's new software, BracketPro, will now make it possible for sports networks and all kinds of publishers to let users weigh in on "best-of" subjects. It lets them vote using the same kind of bracket they do to fill out their March Madness entries, but online. Its first users include the Sporting News Web site and Fox's "So You Think You Can Dance."
  • YouTube Newswire Could Be A Dominating News Source
    The new YouTube Newswire, basically a joint venture with news video collector Storyful, would have been a bolder step up a few years ago. Now, it just seems like a natural one because its need and purpose is so obvious.
  • Interesting: Counting Where Creators Get Their Views
    YouTube's hold on the online video market is firmly established but a new research tool is going to start reporting the "Top Video Creators Across Platforms," which, in its first monthly report has some surprises and quirks.
  • Is Online Video Just Too Crass?
    YouTube and many of its most successful multi-channel networks are often NSFW and for that matter, not suitable for school, or a smartphone in public, or a OTT connected TV screen in the living room. That's a problem
  • Early Grumble: Lots Of Online Users Feel Used By Native Advertising
    A new report by the Reuters Institute finds a sizable minority who feel deceived by native advertising, more in US than in the United Kingdom. Generally, millennials aren't as bothered.
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