It will "focus instead on formats that work well for both users and advertisers." Presumably, those winning formats include the six-second unskippable bumper ad.
Why do BuzzFeed Tasty videos attract such crowds? NewsWhip counts the ways
This is the year the major networks and studios will embrace streaming services, in part, by dictating what they'll look like.
What kind of world are we living in? Netflix research says 45% of its "streaming couples" have cheated by watching a show alone they said they'd watch with their mate. Nice.
Apple CEO Tim Cook declared that fake news is "killing people's minds," and he called for an industry campaign to clean up its act. Well???
After a handful of admitted measurement mistakes, Facebook says it will undergo a Media Rating Council audit and add third-party verification of its stats. Also, Facebook will introduce three new ad-buying models.
Bill Day, who's led Tremor Videos from early days to IPO and beyond announces he's leaving. The ad tech firm reports some record earnings for Q4 and fiscal 2016.
According to a new survey from DemandWave, 82% of BtoB marketing execs say videos and blogs dominate their content worlds. But both are far down on the list when those same execs are asked what content tool provides the most leads and revenue from customers.
Satirical videos from European countries and beyond vie to be second best in Trump's "America First" world. They show the power of streaming and the enduring strength of nations.
Once again, no big whoops. It's getting a little hard to hype Super Bowl ads.