Fiat Hopes It Has a Cheap Viral HIt Coming at You Posted by P.J. Bednarski on May 22, 3:20 PM

If at this time next month you are either driving a Fiat 500, that's OK. If humming a song called "Sexy People," and driving a Fiat 500, well, you also may be a statistic. I'll understand how it happened.» 1 Comments

What's The Point of NewFronts, Anyway? Posted by P.J. Bednarski on May 21, 2:10 PM

Two weeks after they ended, the question gets asked and answered, in an interesting way at the OMMA Video conference in New York.» 0 Comments

Tremor's VideoHub Gets MRC Nod for Its Viewability Tech Posted by P.J. Bednarski on May 20, 3:00 PM

Tremor's VideoHub is the first ad tech system to gain the approval of the Media Rating Council, which has been poking around the data for several months. Later this year, the IAB plans its own viewability standard, which VideoHub says its technology will be able to fit within.» 0 Comments

Too Much of A Soap Thing: 'All My Children,' 'One Life to Live' Will Lengthen Time Between New Episodes Posted by P.J. Bednarski on May 17, 1:22 PM

"All My Children" and "One Life to Live" will each present only two episodes a week online, not four as they did since their resurrection online on April 29.Why? Viewers can't commit to that kind of heavy-duty binging to stay current.» 2 Comments

The Wonders and Contradictions of Counting Audiences Posted by P.J. Bednarski on May 16, 2:10 PM

It is hardly left unsaid, but it is usually left unexplored, that online measurement of who's watching what is vastly superior, and more uncomfortably intrusive, than anything in the old media world. But in the past few weeks, what was being sold, particularly by cable and broadcast networks, was the buy-in-bulk mentality.» 2 Comments

Networks Want a Better Accounting of All That Television Online Posted by P.J. Bednarski on May 15, 2:15 PM

Legacy outlets always get the benefit of a doubt. But television networks are realizing that they risk losing advertisers and revenue to online video unless they can adequately point out how much television fare is being seen on tablets, laptops and mobile devices. In this upfront season, they're out to get it.» 2 Comments

The Private World of Broadcast Upfronts Posted by P.J. Bednarski on May 14, 3:00 PM

ABC, CBS, NBC and Fox this week unveiled their new season plans in events that are anachronisms celebrating anachronisms. Broadcasting seems doomed to relaunch the Titanic every year, even when there are some clear signs that other 21st Century ships have already sailed.» 3 Comments

My Advertisement For Online Advertisments Posted by P.J. Bednarski on May 13, 2:40 PM

I am not crazy about some online advertising. But some online ads, particularly long-form ones, are fascinating--and viewers are finding them and passing them on.» 0 Comments

Those Vine Videos Do Get Around, A New Study Says Posted by P.J. Bednarski on May 10, 9:00 AM

Unruly, the company that tracks video sharing, reports this morning that five Vine videos are shared on Twitter every second. But it's hardly making a branding impact yet.» 0 Comments

'Made for Web' Content Work Just Fine For Advertisers, Says New Tremor Video Research Posted by P.J. Bednarski on May 9, 10:08 AM

Tremor Video, in a study for the IAB, finds ads that show up in original content for the Web get a nearly identical response from viewers as ads shown in replayed TV fare online. The bigger driver may be the Website where the video is located.» 1 Comments

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