Apparently at its end, the Perrier Le Club campaign online can claims some level of success if video views are the measure. Earlier in June
, Perrier invited users to watch and share a video of a party scene on YouTube. The hook was that the more people who watched and shared, "the hotter the party." To wit, increased viewer levels would unlock new versions of the same clip of a beautiful woman making her way through the party to an ice bucket to pull out a Perrier. I gather they got what they were after.