The online book trailer is one of the oddest aspects of the digital video marketing landscape. Does anyone know if these things sell books? And yet they have become a necessary part of the mix for book launches. As we noted months ago
in this blog, the trailers have become impressively elaborate in some cases and often obscure and self-mocking. More than a few authors take a haughty view of the practice and make videos about how they can't believe they are making an online video for a book. Not Gary Shteyngart, bless his heart.