Why has a thoroughly ordinary, kind of long Samsung smartphone ad garnered 23.5 million YouTube views since March 7? That's a question first posed by video producer Neil Davidson that invites your reply.
Branded videos have been viewed more than 19 billion times since 2009, but last year was the first time the top 10 all had 100 million views, and the pace of viewership also picked up dramatically, says a new report.
The Walt Disney Co.'s decision to pay $500 million for Maker Studio is probably a more significant deal for giant Disney than it is for Maker Studios. It needs Maker's smarts about navigating in a digital world.
It's possible that if you do a really good job dressing in a perfectly perfunctory way, you're stylin' with Normcore. Has unadorned online video made the idea of makeup and the fashion-forward business seem out of touch?
Looking for a unique gift for that special techno-nerd content hog in your life? How about a dongle holder to house the Chromecast, Roku and soon to come (apparently) Amazon dongles that hang from connected TVs in America's best homes?
The big march to digital viewing and advertising is being watched by the political ad spenders, too, and they are cautiously getting in line. But at this point, they like TV a lot more, two top strategists say at a MediaPost conference in Washington.