Marsden To Lead Initiative's Digital Practice
Interpublic Group media agency Initiative has hired Scott Marsden as senior vice president, director digital. He will be responsible for leading the agency’s East Coast digital practice.
As part of that remit, he will oversee digital accounts for clients, including USAA, Hasbro and the recently added MillerCoors.
Marsden’s hire follows a recent reorganization by the agency that separated the shop’s digital and Innovations units. Dave Rosner had overseen Innovations and East Coast digital operations. But the shop decided that with both areas experiencing growth, it needed separate managers to run the units. As a result, Rosner returned full-time to running the Innovations operation, while Marsden succeeds him as head of the East Coast digital unit.
Marsden joins Initiative from e-commerce company True Action Network, a unit of eBay, where he was vice president and marketing director with oversight of the e-commerce and digital marketing efforts for Toys R Us. Previously, Marsden was group director, strategy at Omnicom’s OMD, where he worked on client accounts such Visa and Bank of America. Earlier, he was a media director at WPP’s Ogilvy & Mather.
The hire reunites Marsen with Nick Pahade, president and CEO for Initiative North America. The two worked together at True Action, where Pahade served as president. Pahade described Marsden as an executive “who will bring innovative ideas, direction and results to our clients.”
Marsden will be based at Initiative’s New York offices and will report to Michael Hayes, president Digital Communications Worldwide.
Recent MediaDailyNews Articles
-
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ... -
Mag Bag: Bonnier, Source Interlink Swap Mags May 23, 4:09 p.m.
Bonnier, Source Interlink Swap Mags Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with ... -
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ...
Be the first to comment on "Marsden To Lead Initiative's Digital Practice"
Leave a Comment