News Brief

Skinnygirl Launches Interactive TV Campaign

In the latest twist on its new "Drink Like a Lady" campaign, Skinnygirls Cocktails is launching a female-focused interactive TV campaign.

From June 4-11, female viewers age 21 and older are being invited to the "Skinnygirl Cocktail Party" on DirectTV (channel 112).

Created by BrightLine, the channel is offering videos (including custom content, commercials, PSA and new-product announcements from the brand's creator/reality TV star Bethenny Frankel); a "Meet the New Girls" product page introducing Skinnygirl, The Wine Collection and other new brand offerings; a quiz on the "new" rules of social etiquette; cocktail recipes; and a party calculator that helps home entertainers plan their events based on number of guests, type of occasion and other elements.

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