Kopparberg Launches Humorous Euro 2012 Drive

Marketing Week , Thursday, June 7, 2012 9 AM
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Swedish cider maker Kopparberg is launching its first football themed campaign in the UK with a tactical push ahead of the England vs. Sweden Euro 2012 match on June 15. The brand is offering pubs and clubs across the UK “Swengland” packs containing “brigadeer” and “blonde” moustaches to be worn by England and Sweden fans, respectively, as well as the flags of both countries. The campaign is being run from Kopparberg’s Facebook page, where fans and pubs can sign up to receive a pack ahead of the match.

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