foursquare Unveils New App

by , Jun 7, 2012, 11:34 AM
  • Comment (2)
  • Recommend (2)
Subscribe to Around the Net In Online Marketing


Trying to keep the dream (of LBS, or location-based social networking) alive, foursquare just unveiled a new and improved mobile app.

“This new version of foursquare is more about finding things around you based on where you are right now,” The Next Web notes. “Instead of loading up the app when you arrive at a restaurant or bar and checking in, foursquare wants to be the app that you use to find new places to go. The ‘All New foursquare’ is all about discovery.”

“With this release, Foursquare becomes a direct competitor to the current recommendations leader, Yelp,” remarks ReadWriteWeb’s Richard MacManus. “Foursquare is also aiming to beat Yelp on the social part, hence social functionality has been enhanced in the new version of Foursquare.”

For some -- including MacManus -- an improved foursquare couldn’t come soon enough. “My usage of Foursquare dropped off markedly over the past year,” he admitted. “It was one of those apps that was addictive for a while, being the mayor of my local cafe and so forth, but then it just became a drag.”

“Two years ago, Foursquare was the star of the New York start-up scene,” The New York Times writes. “Since then, the buzz … has cooled and growth has slowed, leaving it in the position of having to prove that its decision [not to sell to Yahoo or other prospective acquirers] was the right one.”

Will foursquare’s redo breathe new life into company? Well, if nothing else, “The new app looks vibrant and clean,” according to The Verge.

“With a new redesign, it is simplifying its interface and pushing for more social interactions between users,” writes VentureBeat. “Both of those factors could make the service more addictive and not just something people casually use.”

“The Explore tab is the best part -- it helps you figure out where to go by analyzing your activity, your friends' activity, and your current location,” comments’s Gadget Box blog.


“Foursquare needed a significant new version,” writes Gizmodo. “It's trying to do too much at once, and it showed: clutter. But the newest release is not only more ambitious -- it wants Facebook turf -- it's elegant, thoughtful, and clean. And hugely useful.”

2 comments on "foursquare Unveils New App".

  1. Kelly Smith from The WebSmith Group
    commented on: June 7, 2012 at 2:32 p.m.
    I am really glad to see this change as I never felt Foursquare was valuable before. Now I do. But I thought it was interesting that you did not mention as one of their competitors. I know they aren't as big as but they are an up-and-coming business that has won a number of awards. since this new app is come out I have been much more faithful in checking in and seeing what is available around me.
  2. Robin Yeatman from Tallahassee Democrat
    commented on: June 8, 2012 at 7:27 a.m.
    I don't need an app on my phone to do this for me but I guess it would be cool if I'm visiting another city. I mostly use 4square for the specials businesses offer. But I think the re-do might encourage people to use it more as a social tool.

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Online Marketing Articles

  • Cheaper Nook's Getting Web Browsers, Email  

    Nook Simple Touch, Barnes & Noble’s inexpensive line of e-readers, is getting a Web browser and ...

  • Foursquare Gets $41M In Private Equity  

    Giving itself more time to grow and mature as a business, Foursquare just took $41 million ...

  • Google Unveils Google Keep App  

    Confirming earlier reports, Google on Thursday unveiled a new note-taking app named Google Keep. But, despite ...

  • Nexflix Friends Facebook  

    In what Web watchers are calling a long-overdue integration, Netflix has finally tapped Facebook to offer ...

  • Mason Out At Groupon  

    Andrew Mason is out at Groupon. Yes, after another disappointing quarter -- which sent the deal ...

  • Groupon Loses Market Value  

    In the surest sign yet that the once-booming daily-deal space has busted, Groupon lost a quarter ...

  • Foursquare To Take Credit, Debit Cards  

    In conjunction with its check-in deals program, Foursquare will now accept Visa, Mastercard and debit cards. ...

  • Pinterest Valued At $2.5B  

    Social scrapbooking sensation Pinterest has secured $200 million at a valuation of $2.5 billion. “There have ...

  • HP To Adopt Google's Android System  

    Reshaping the mobile landscape, Hewlett-Packard reportedly plans to adopt Google’s Android operating system to run a ...

  • Amazon Creating App Currency  

    Amazon on Tuesday unveiled a virtual currency for Kindle Fire owners to purchase apps and games, ...

» Around the Net In Online Marketing Archives