• Detroit Bureau, Friday, June 8, 2012 8 AM

This isn't technically a marketing brief, but idiots making laws repealing motorcycle helmet requirements will have the ultimate effect of hurting motorcycle sales because doctors will become more vocal about the dangers of riding. Here's one Detroit emergency room doctor (quoted by Paul Eisenstein):  “We call it the organ donor enhancement act. We’ve always had a shortage of donors but expect to see the numbers go way up.” Michigan has joined states like Florida in repealing the mandatory helmet law. A new report by the independent investigative website FairWarning.org finds that the no-helmet-law trend is, indeed, causing a significant increase in motorcycle fatalities. “You cannot be in this battle and not be frustrated by this senselessness,” said Michael Dabbs, president of the Brain Injury Association of Michigan. 

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