News Brief

VivaKi Rolls Out Method For Serving Online Ads Based On TV Viewing

Publicis’ VivaKi has begun rolling out a new tool for targeting online display ads based on the amount of time users spend watching TV. The new tool, which was developed by Russia’s Yandex search engine, is dubbed Digital Eye, and enables online display ads to be served to specific audience segments based on their offline TV consumption. VivaKi is the holding company unit that develops tools and systems and oversees Publicis media shops such as Starcom MediaVest Group, ZenithOptimedia Group, and Digitas.

 

 

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