Hellmann's Mayo Backs Aspen Food Fest

New York Times, Monday, June 11, 2012 8 AM
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Unilever's Hellmann's Mayonnaise brand is launching its “Real Tastes Better” marketing campaign with two dozen videos shot at the Food & Wine Classic in Aspen, Colo. They will be online as part of a campaign by the company to switch to cage-free eggs by 2020.  Said Brian Orlando, senior marketing director for Hellmann’s in the United States, “It’s bringing the real side of an exclusive event to the growing number of food lovers.”

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