More Viewers Time-Shifting Top-Rated Shows
Many top-rated network TV shows generally witness lower overall ratings after seven days of live airing plus time-shifting in the 2011-2012 season. But many witnessed a greater percentage of their remaining viewers time-shifting those shows.
For example, ABC’s “Grey Anatomy” grew its incremental time-shifted Nielsen 18-49 program ratings to 41.7% of its total seven-days average (live program plus seven days, L7) for the 2011-2012 season. This was up from 34.1% in the 2010-2011 season. Yet its total ratings over that period slipped to 5.1 versus 5.5 of a year ago.
Fox’s “Glee” added on 43.3% to a 4.3 total Nielsen rating after seven days. It was at a 5.6 total seven-day program rating a year, where time-shifting gave it a 27.3% viewer bump.
NBC's “The Office” witnessed a 46.4% time-shifted hike to a 4.1 total number this season. This was up from its 35.1% gain a year ago and down from its 5.0 L7 number in the 2010-2011 season.
Although in its last season, Fox’s “House” grew to 48% from time-shifting, up from 33.3% a year ago. Its 18-49 rating was down to a 3.7 after seven days versus a 4.8 a year ago.
A few top-rated network shows grew in both categories -– higher total ratings after seven days and a higher percentage of time-shifting viewers:
This past season, ABC’s “Modern Family” grew its live plus seven days of time-shifting percentage 48% -- up from 37.8% a year ago, getting an overall to a 7.4 L7 ratings average versus a 6.2 year ago.
CBS’ “Big Bang Theory" -- in a new time period, Thursdays at 8 p.m. -- witnessed 41.7% of its total seven-day ratings coming from time-shifting to land at a 6.5 rating versus 27.5% and a 5.1 rating a year ago.
Much of the same conditions occurred among total viewers; many CBS dramas grew in the percentage of time-shifting with lower total viewership after seven days.
“The “Mentalist” added 26.5% from time-shifting versus 20.9% a year ago. It was down to an average 16.7 million viewers from 17.9 million average viewers after seven days. “Hawaii-Five 0” tacked on 31.5% more ratings from time-shifting against 29.8% a year ago. But it went lower to 14.0 million, as opposed to 14.2 million the year before.
“Criminal Minds” improved 24.9% from being time-shifted; it earned 19.2% a year ago. Total viewers were at 15.8 million in 2011-2012, versus 16.3 million in 2010-2012.