RetailMeNot Launches iPhone App

Online coupon provider RetailMeNot.com has introduced a new couponing app for the iPhone that allows users to get discounts when shopping online or in brick-and-mortar stores. People can use the free app to browse top coupons, popular stores, daily “Hot Deals” and product categories. It also includes a drag-and-drop feature to enter coupon codes for redemption and the ability to save coupons for later use.

In stores, most app users show a cashier their phone at checkout and the person will input the code to redeem the coupon. In other cases, people will be able to scan the app at the point-of-sale via barcode reader. The new app is part of RetailMeNot's broader effort of shifting its desktop users to mobile devices while they're out shopping.

In connection with the app launch, RetailMeNot partnered with Ipsos Research on a new study showing that 62% of smartphone owners download apps and that more than a third (34%) of adults have sued a smartphone or tablet to shop or to research a purchase.

The same percentage said they would be more inclined to make a purchase in a physical store if they could find a good coupon for a product or service on their mobile device. Some 15% say they’ve made an online purchase on a mobile device within a store because they found a better price online. The findings were drawn from a survey of 1,005 U.S. adults in mid-May.

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