RetailMeNot Launches iPhone App
Online coupon provider RetailMeNot.com has introduced a new couponing app for the iPhone that allows users to get discounts when shopping online or in brick-and-mortar stores. People can use the free app to browse top coupons, popular stores, daily “Hot Deals” and product categories. It also includes a drag-and-drop feature to enter coupon codes for redemption and the ability to save coupons for later use.
In stores, most app users show a cashier their phone at checkout and the person will input the code to redeem the coupon. In other cases, people will be able to scan the app at the point-of-sale via barcode reader. The new app is part of RetailMeNot's broader effort of shifting its desktop users to mobile devices while they're out shopping.
In connection with the app launch, RetailMeNot partnered with Ipsos Research on a new study showing that 62% of smartphone owners download apps and that more than a third (34%) of adults have sued a smartphone or tablet to shop or to research a purchase.
The same percentage said they would be more inclined to make a purchase in a physical store if they could find a good coupon for a product or service on their mobile device. Some 15% say they’ve made an online purchase on a mobile device within a store because they found a better price online. The findings were drawn from a survey of 1,005 U.S. adults in mid-May.
Recent Raw Articles
-
Report: Yahoo Formally Bids On Hulu May 24, 3:38 p.m.
Yahoo has submitted a formal bid to acquire Hulu, according to a Reuters report citing two ...
-
Pandora Beats Q1 Revenue Estimate May 23, 5:22 p.m.
Online radio service Pandora on Thursday reported revenue rose 55% in the first quarter to $126 ...
-
Digital Diva Bradford To Helm S.F. Chronicle May 23, 4:41 p.m.
Digital media sales vet Joanne Bradford Joins has joined Hearst's San Francisco Chronicle as president. She ...
-
Y&R, 90 Years Young, Digitally Celebrates In Times Square Today May 23, 1:03 p.m.
A 90-year old ad agency is using some new-fangled technology to celebrate today in real time ...
-
Opera Extends Ad Tools To Connected TV May 22, 1:23 p.m.
After tackling the desktop, and then mobile, Opera lately has been expanding into the emerging realm ...
-
Former NBC Sales Chief Gambelli Succeeds Cohen As Horizon's Chief Investment Officer May 21, 3:19 p.m.
Former NBC sales chief Marianne Gambelli is joining Horizon Media as executive vice president-Chief Investment Officer, ...
-
Fidelity Turns ATM Into Dance Machine May 21, 2:27 p.m.
Who says Fidelity isn’t fun? Speaking at OMMA Social, the investment firm’s digital marketing head Chris ...
-
Outdoor Industry Launches 'Commercial Ratings' Initiative, Will Measure Eyes On Digital Ads May 21, 10:36 a.m.
The out-of-home media industry is poised to begin developing new research to develop "commercial ratings" for ...
-
Yahoo Confirms Tumblr Acquisition For $1.1 Billion May 20, 8:42 a.m.
Yahoo on Monday confirmed it will buy blogging service Tumblr for $1.1 billion in cash. The ...
-
Yahoo Adds Tweets To News Feed May 16, 1:25 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ...
Be the first to comment on "RetailMeNot Launches iPhone App "
Leave a Comment