Macy's Puts It's Media Agency Assignment Into Review
Macy’s has put its estimated $1.5 billion media agency assignment into review.
The incumbent is WPP’s MEC, which won the account in 2007.
"As normal practice of periodic agency reviews, Macy's is conducting a review of its media account currently handled by MEC," a Macy's spokeswoman told Adage.com, which first reported the news on Wednesday.
Creative work, which is handled by MEC sibling JWT is not part of the review.
Macy’s has hired Joanne Davis Consulting to assist with the media agency review.