Nissan Preps Massive Altima Campaign
Nissan is about to kick off one of its largest advertising campaigns to date to support the 2013 Nissan Altima. The effort launches Tuesday June 19, with new TV spots, digital advertising, and just about every other kind of media. There will be four TV spots and an overall shift from “Innovation for All” to “Innovation that Excites” starting with the launch of the Altima creative. The idea, per a spokesperson, is that the campaign is about "more seamlessly tying together other creative that will come down the pike for other models."