JetBlue Launches Online Game Show
JetBlue Aiways is hosting a live, online game show this week called “Get Away With It.”
Consumers can win one of 25 JetBlue Getaways vacation packages. The first of five daily episodes aired June 18.
Contestants appear via Skype as the fake host, Mark Hammerberg, conducts the show live from New York City, in a studio outfitted with plasma screens where the contestants appear before him.
One winner per episode can win a getaway to the sandy beaches of Mexico or the turquoise waters of Turks and Caicos, among other destinations. Viewers can tune in to watch the live streaming games from their computers, smart phones or tablets at jetblue.com/getawaywithit. Episodes air daily at 10 a.m., 12 p.m., 3 p.m., 5 p.m. and 7 p.m. ET.
"For those who've always dreamt of being a contestant on a game show, we're giving them the chance to be in the spotlight -- all from the comfort of their own home," said Grant McCarthy, JetBlue's director getaways and ancillary travel, in a release
Previously, fans were limited to simply watching their favorite game shows from their living rooms. This new spin gives anyone with access to a computer a chance to play. Individuals over the age of 18 from across the United States can apply to play.
The airline also is playing off the age-old rivalry between Boston and New York by bringing the game show to the streets, challenging consumers to a city vs. city trivia battle.
An interactive storefront at 303 Park Avenue in New York City, an interactive pod at Copley Square in Boston, and video screens in five bus shelters throughout Boston will verbally beckon passersby for on-the-street gaming.
For those who miss the live game show, there will still be a chance to interact with a sweepstakes version of the game June 23 through July 10. Consumers can play daily for a chance to win up to $250 toward a JetBlue Getaways vacation package. Web site visitors also can watch repeat episodes of the live action and a highlight reel.
Recent Marketing Daily Articles
-
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ... -
Hyundai Says Everything's Gonna Be All Right May 15, 11:40 p.m.
Every little thing gonna be all right. Especially if you have car trouble. Hyundai Motor America ...
1 comment on "JetBlue Launches Online Game Show".
Leave a Comment