Twitter Hires LinkedIn Pro To Improve Real-Time Search, Ads
Marketers have continually questioned Twitter's ability to produce a viable search engine. They may soon get their answer. John Wang, former search engineer at LinkedIn,
joined the real-time social marketing site to work on the "next-generation Twitter search infrastructure" as a software engineer working on open-source projects.
Providing insight into the direction of Twitter search, Wang explains his interest in real-time and semi-structured search systems, with a specialty in full text search, semi-structured, vertical and faceted. He believes the Web is heading into real-time information, similar to real-time bidding on display advertisements that process data to target ads on the fly based on consumer clicks and preferences.
Ruslan Belkin also joined Twitter from LinkedIn in March, as director of engineering, search and relevance.
While Twitter can process real-time searches, the challenge becomes building the technology to turn search keywords and phrases into actionable data that serves the most useful information and target ads in real-time.
Twitter began making search improvements since its acquisition of Summize in 2008. About a year ago, the company began talking up changes to its search infrastructure. At the time, Twitter began providing personalized search, which offers more relevant results along with images and videos related to the query.
When users search for a name, they see tweets alongside that person's @username in the search results. For example, previously, searching for "Justin Bieber" might only serve up tweets that included the phrase "Justin Bieber," without @justinbieber. Now, Twitter shows tweets with @justinbieber in the search results. This happens when Twitter's technology becomes confident that the real name and user name match. Twitter also made improvements to its search widget, adding relevance and duplicate filters. Now those widgets provide more relevant search results.
Aside from search improvements, Twitter's Web site lists close to 100 job openings, from systems development to advertising and sales. The company is looking for an ad quality product manager to identify and implement quality signals, predictive models and data analysis to serve up the perfect ads to the correct site visitors.
Twitter also wants to hire an Android mobile product manager responsible for Twitter’s offerings across various Android devices, including mobile phones, tablets and televisions.
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into digital video platforms in a big way -- launching ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Twitter Hires LinkedIn Pro To Improve Real-Time Search, Ads"
Leave a Comment