News Brief

Boost Bows Hispanic Campaign

Boost Mobile is taking its newly introduced “4Genie” character to the Hispanic market, albeit with a different name.

In the new Hispanic-targeted campaign from Dallas-based marketing agency iNSPIRE!, the new character, “Shooting Star,” grants wireless wishes, just like the “4Genie” (as played by actor and comedian Faison Love) does in the general market campaign. The company opted for calling the character “Shooting Star” because of the emotional and romantic connection that shooting stars have in a Hispanic mindset. 

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