Facebook Readies Geo Location Ads

San Francisco Chronicle, Wednesday, June 20, 2012 8 AM
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Facebook is "readying" a new location-based mobile ad unit, reports Bloomberg's Sarah Frier. “Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers,” Carolyn Everson, Facebook’s vice president of global marketing solutions, told Bloomberg. “We’ve had offers being tested over the last couple of months.”

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