News Brief

Simulmedia, TiVo Extend Partnership

Simulmedia, a targeted television advertising company, has extended its partnership with TiVo. Simulmedia will use TiVo's anonymous, aggregated set-top-box data to enhance Simulmedia's client base beyond tune-in/promotional advertisers. The goal is to "drive cost-effective reach across all advertiser categories.” In the last year, Simulmedia has run more than 250 campaigns for 11 different media agencies.


Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.