Email Campaigns Improve in All Vertical Markets At Year End
Bigfoot Interactive announced its vertical benchmark analysis for email communication campaigns launched during the fourth quarter of 2003, showing that relevant and timely offers drive customer interest and response.
"Long gone are the days of blasting email with irrelevant messages to everyone in your database. The results (of the study) validate the power of permission-based, contextually relevant email and the increasingly important role it plays in driving commerce, customer service and the overall relationship between marketers and their customers," said Al DiGuido, CEO of Bigfoot Interactive. "Perceptions of the inbox are changing and if a message isn't relevant, it's going to be considered spam."
Nearly every vertical market saw delivery rates (emails successfully sent) increase or remain stable during the quarter. The Media and Financial Services vertical markets led the way with overall delivery rates of 92% and 90% respectively.
Quarter Over Quarter Performance Highlights Across Key Business Segments:
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