Campaigner, an e-mail marketing service and brand of the Hollywood-based j2 Global, will roll out new features to integrate their e-mail marketing services with social media marketing channels.
With what is called the “share-with-your-network functionality,” subscribers of e-mail marketing will be able to easily share their e-mails to their own personal social networks via permalinks. Depending on how often their e-mails are shared, marketers can now reach a larger audience with the same output.
“The synergies between e-mail marketing and social media are evident,” stated Paul Turnbull, product manager, Campaigner. “Particularly as e-mail marketers explore the value of enabling their messages to be easily shared.”