• by Joe Mandese  @mp_joemandese, June 21, 2012

The cutest new spot shown by Procter & Gamble marketing chief Marc Pritchard undoubtedly was one of the slate of new Olympic spots aimed at moms. This one was for the Pampers brand, and it featured a bunch of Pampered toddlers trying to climb a high chair.

“The Vertical Chair Climb,” intones the voiceover. “It’s not an Olympic event, but it takes a diaper that fits their every move.”