The cutest new spot shown by Procter & Gamble marketing chief Marc Pritchard undoubtedly was one of the slate of new Olympic spots aimed at moms. This one was for the Pampers brand, and it featured a bunch of Pampered toddlers trying to climb a high chair.
“The Vertical Chair Climb,” intones the voiceover. “It’s not an Olympic event, but it takes a diaper that fits their every move.”
Joe Mandese is Editor of MediaPost.