NBA Finals Nets 15 Million Viewers For ABC
ABC continued to soar with the NBA Finals, ending on Thursday night. It gave the Miami Heat its second championship over the Oklahoma City Thunder -- but the series was down 6% in average total
viewership from a year ago.
The fifth game had a Nielsen preliminary 6.4 rating/19 share and was seen by 15.5 million viewers. The five-game series averaged 16.3 million viewers, compared
to the six-game Dallas Mavericks-Miami Heat series a year ago, which pulled in 17.3 million viewers.
The series posted the best results for a five-game series since 2004, when the Los
Angeles Lakers beat the Detroit Pistons, and pulled in 17.9 million viewers. The one other five-game series since then was in 2009, when the Lakers beat the Orlando Magic and scored an average 14.4
million viewers.
The best results for the NBA Finals were in 2010, when the Lakers beat the Boston Celtics -- two big branded storied franchises -- averaging 18.1 million viewers.
For Thursday night, ABC had a 5.3/16 average -- more ratings and share points than the other broadcast networks combined. The second-best-rated program for the night was ABC's pre-game "NBA
Countdown," which rose to a 3.5/12. Earlier in the evening, ABC's "Jimmy Kimmel Live Game Night!" earned a 2.4/9.
One other notable: NBC's part two of "Justin Bieber: All Around the World"
special earned a 0.8 rating/3 share, down a tenth from yesterday. Total average viewers were at 3.1 million -- about the same as part one of the special.
After ABC, CBS averaged a 1.5/5;
Univision and Fox each scored a 1.3/4; NBC earned a 0.7/2; and CW came in at 0.3/1.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "NBA Finals Nets 15 Million Viewers For ABC"
Leave a Comment