Tech Geeks Like Marketing
Early adopters of innovative products could be an even more valuable audience for online advertisers than previously thought. New research, seen exclusively by Marketing Week, reveals they are 92% more likely than average consumers to be influenced by online advertising. Brands of many kinds -- not just in the technology sector -- could benefit from targeting this audience, according to the study by Kantar Media. Early adopters are 133% more likely than the average Internet user to agree that they spend a lot on clothing. The sites they visit are also more varied than advertisers might assume.