Report: Omnicom In Talks To Buy LBi

Agency holding company Omnicom is reportedly in talks to buy independent digital shop LBi, reports Campaignlive.com.

Speculation surfaced last week that LBi was in play after WPP agreed to purchase indie digital shop AKQA for about $540 million.

Earlier this week LBi confirmed the speculation, essentially putting out the For Sale sign. Campaign reports that talks are focused on a price of $575 million.

Some analysts believe another round of consolidation in the digital agency ranks is underway, with Sapient potentially in play among others. 

Tags: agency, digital
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