• by Joe Mandese  @mp_joemandese, June 27, 2012

In the most literal of senses. That’s what Orabrush social media strategist Austin Craig has been presenting at the Brand Marketers Summit. Go to YouTube if you want to see some of the hilarious videos, and socially produced ones too, but the product success story is a great case study of how great humor, video and a good product can overcome any odds – even getting distributed into Walmart.

Among the multiple strategies the tongue-cleaning product used to get the attention – and distribution – of Walmart, was a series of online ads saying, “Walmart Employees Have Bad Breath.”

Two years later, he said, “We are distributed in every Walmart in the country.”

If you have some time, check out this particularly delightful send-up of "The Social Network," dubbed, "Orabrush, The Movie." It says it all.

Then go out and clean your tongue, stinky breath!