TV Everywhere seems to have come to NBC's upcoming summer London Olympics. NBC says more than 100 million cable, satellite, and telco customers will now be able to access all 3,500 hours of live streaming Olympics content -- as well as 14.5 hours of pre-Olympic coverage, that of the U.S. Olympic Team Trials.
Cable, satellite and telco customers can verify their mobile and tablet devices when the NBC Olympics Live Extra App launches in mid-July. NBCUniversal says it is starting a first-of-its-kind marketing campaign telling consumers how to do the verification process.
A TV spot began airing on cable, satellite and telco systems across the country in mid-June and will continue until the Olympics begin. It will also air as part of NBCUniversal’s Olympic cross-channel marketing efforts and on NBCOlympics.com.