BlockBeacon, a communication platform that enables "hyper-local worlds of real-time commerce," has released an iPhone app that allows local business owners to post live promotions and content directly onto the BlockBeacon map. The map is easily accessible via the app by users looking for places to eat, drink, shop, and play and opens line of communication between businesses and consumers in real-time.
BlockBeacon hopes that the free app - which is also accessable from any Web browser - will "remedy" the broken merchant-to-consumer social interaction that should exist on a local level. With the app, consumers can easily stay on top of what businesses are doing in one easy place. However, the effectiveness of the app is up to the businesses; the floor would fall out from underneath if businesses don't update regularly.
In order to make sure the app works and functions as intended, it's only available in California right now. The app is featured in Los Angeles, San Francisco, and San Diego.
"For us, it's a matter of focus and ensuring that we first learn from our initial users and merchants to continuously improve our value to our users," said Brandon Mills, CEO and co-founder of BlockBeacon.
Once BlockBeacon is ready to expand nationwide, which they hope to do in the next two or three months, Mills says they will be in New York City, Chicago, Austin, and other cities. The other cities will be determined based off of the results from user voting.
The Santa Monica, Calif. company partnered with another Los Angeles-based digital agency, HFYN, at the onset of the iPhone app project.