BlockBeacon Releases iPhone App For Hyper-Local Real-Time Commerce
BlockBeacon, a communication platform that enables "hyper-local worlds of real-time commerce," has released an iPhone app that allows local business owners to post live promotions and content directly onto the BlockBeacon map. The map is easily accessible via the app by users looking for places to eat, drink, shop, and play and opens line of communication between businesses and consumers in real-time.
BlockBeacon hopes that the free app - which is also accessable from any Web browser - will "remedy" the broken merchant-to-consumer social interaction that should exist on a local level. With the app, consumers can easily stay on top of what businesses are doing in one easy place. However, the effectiveness of the app is up to the businesses; the floor would fall out from underneath if businesses don't update regularly.
In order to make sure the app works and functions as intended, it's only available in California right now. The app is featured in Los Angeles, San Francisco, and San Diego.
"For us, it's a matter of focus and ensuring that we first learn from our initial users and merchants to continuously improve our value to our users," said Brandon Mills, CEO and
co-founder of BlockBeacon.
Once BlockBeacon is ready to expand nationwide, which they hope to do in the next two or three months, Mills says they will be in New York City, Chicago, Austin, and other cities. The other cities will be determined based off of the results from user voting.
The Santa Monica, Calif. company partnered with another Los Angeles-based digital agency, HFYN, at the onset of the iPhone app project.
Recent MAD LA Articles
-
Mercury Media Acquires iMarketing Jan. 11, noon
Santa Monica-based marketing agency Mercury Media this week announced that it has acquired iMarketing, a full ... -
Rodriguez Promoted to VP of Sales, Demand Media Jan. 11, noon
Meredith Rodriguez, a 12-year digital sales and marketing veteran, was recently promoted to vice president of ... -
App Platform Phunware Acquires Tapit for $23 Million Jan. 11, noon
As initially reported in MobileMarketingDaily on January 3, mobile app infrastructure and services firm Phunware announced ... -
RPA Helps Honda Tout Innovation, American Kaizen For Civic Jan. 11, noon
As initially reported in MarketingDaily on January 4, Honda is heralding the arrival of its U.S. ... -
Whirled Lands National TV Spot With Google Zeitgeist 2012 Jan. 11, noon
Last month, Google released their Zeitgeist 2012: Year In Review video, a dramatic video that captures all of ... -
Real Web Marketing Designs Three California Dance Sites Dec. 28, 12:35 p.m.
Los Angeles-based Real Web Marketing, a web site marketing company, this week finished designing three new ... -
Grammys Social Game No Trivial Matter Dec. 28, 12:35 p.m.
The Grammy Awards are nearly six weeks away, but it’s never too soon to begin promoting ... -
Brand TLDs To Change Online Advertising, Marketing In 2013 Dec. 28, 12:35 p.m.
The Internet Corporation for Assigned Names and Numbers (ICANN) held a lottery in Los Angeles last ... -
RPA Gives To United Way Dec. 28, 12:35 p.m.
This season, Los Angeles advertising agency RPA has raised more than $92,000 for United Way for the I Have ... -
Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 12, noon
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
Be the first to comment on "BlockBeacon Releases iPhone App For Hyper-Local Real-Time Commerce"
Leave a Comment